Hinglish!

Above image from WRITECLICK, blog of Deven Sensare of Umbrella Design, Mumbai.

After reading Erik's post about Indian SMS books, I was lucky enough to get in contact with Deven himself, and we were able to further discuss the digitization of Hindi and role of "Hinglish" in India. On his blog, he shows examples of billboards and graphics using Hindi written phonetically in Latin characters, an ongoing trend in India.

Hinglish makes no sense to the guy who can read Hindi, but not English. Neither to the guy who can read English but doesn't understand Hindi. Who is Hinglish talking to?

Hopefully, if we keep using the Google and Blogger Indic scripts buttons, keeping the online presence of these scripts strong, and designers keep pumping out new Indic typefaces and design solutions, hopefully the Indic scripts will be able to survive!! Cross your fingers, folks!

Deven, and his colleagues Bhupal Ramnathkar, Farhad F. Elavia, and Mangesh Zemse, have created the Facebook group, DESIgn, which will hopefully turn into a forum for people interested in Indian design. Join up, if you're on Facebook! Oooh, does an Orkut equivalent already exist? Is that still the predominant social networking site in India?

मैं थोड़ी हिंदी लिखने की कोशिश करती हूँ

Thanks again, Deven!