Wednesday, September 10, 2008

"The Coke side of life" in South Asia

So this is a wee bit late, but did anyone catch the special "Coke around the world" cans and bottles that came out during the Olympics? I'm not sure if it was an America only thing, but I remembered one day going to the store and having to choose between a Bengali, Sinhala, or Devanagari-scripted bottle! It was strange and wonderful and kind of disturbing all at the same time!

So I went to the Beijing 2008 Coke site in order to see the other world-script bottles available.. and found some decorative little flash animations displaying bits of architecture and flora and fauna of the respective countries. And strange little discriptions.. apparently, "The Coke side of life in Bangladesh" consists of "Monsoons, cyclones, Bengal tigers, and never a dull moment!" I found it confusing and almost offensive or something. I guess I don't know why I'd expect anything different.

But anyway, above is a sampling of some South Asian Coke-related things (one being a Malayalam Coke protest poster -- due to Coke's exploitation of water resources, pesticide content, and their pollution). Also, a bottle of Thums Up!, a popular cola that was bought by Coke in 1993.

Of the many, many things I should probably eliminate from my life, I suppose I should add Coke to my list..

1 comment:

Dazy said...

Hmmm... Cokes formula is known to at least 3 groups. Pepsi co., A group of university chemists who coke bought off with research grants and Coca Cola. The secret is out for anyone who has the right equipment.