Celebrating with Planet Read and SLS - Same Language Subtitling

Well folks, believe it or not, I've been accepted to the MA Typeface Design program at the University of Reading!!! In a few months, if everything falls into place, I'll be in England, devoting nearly all my time to learning, research, and the development of a typeface from some amazingly knowledgeable people. And hopefully, the beginning of a lifetime of dedication, improvement, new experiences, and challenges. Sounds pretty good, eh?

I've been thinking a lot since I heard the news, about how big of a change this will be. I was really frightened at first (maybe just because of my recent economics encounter?) But today, I was remembering something that inspired me SO much, back when I was just starting to learn Devanagari. After watching a bunch of Hindi videos on youtube with English subtitles, I was wondering if I'd be able to find videos captioned in Hindi, so that I could better understand the pronunciation of the letters. Turns out some very smart and good-hearted people have already thought of this. And it is being implemented in India as we speak, helping to improve the reading skills of millions of young readers - it's called Same Language Subtitling, and is being promoted, studied, and developed by the amazing people at Planet Read.

I'll let you read more about it at their site - it really says it all. (And feel free to donate! Of course!!) But it just struck me as such a simple but amazing way to improve the lives of so many people. And I bet there's a lot more that we can do, using design and typography, combined with an innovative use of the existing technology and systems in developing parts of the world. I guess now I just have to join the ranks of people trying to figure that all out! That sort of motivation will wash away any fears I have. This coming year should be a good start down that path! Wish me luck!

And in the meantime, enjoy some SLS.


*oh, P.S. - our amazing friend Deven Sansare got in contact with the director of "The Last Calligraphers" film and is sad to report that "the project was shelved because the Senior Editor passed away and his son is not committed or interested in taking the newspaper forward. So all they have is the trailer." - How incredibly sad. As Deven put it so hauntingly, "Another piece of history becomes history."

Sign-wallahs

Image from Sign Wallahs, an article by Meena Kadri about the profession of graphics-painting. Pdf can be downloaded from LAB magazine.

Meena also has some AMAZING images of Indian graphics and daily life at her Flickr account, Meanest Indian. You'll see that she has collaborated with Indian sign painters in the works "Bollywood Soul" and "English of India". You can hear more about her from her interview at TypeRadio.

Hinglish!

Above image from WRITECLICK, blog of Deven Sensare of Umbrella Design, Mumbai.

After reading Erik's post about Indian SMS books, I was lucky enough to get in contact with Deven himself, and we were able to further discuss the digitization of Hindi and role of "Hinglish" in India. On his blog, he shows examples of billboards and graphics using Hindi written phonetically in Latin characters, an ongoing trend in India.

Hinglish makes no sense to the guy who can read Hindi, but not English. Neither to the guy who can read English but doesn't understand Hindi. Who is Hinglish talking to?

Hopefully, if we keep using the Google and Blogger Indic scripts buttons, keeping the online presence of these scripts strong, and designers keep pumping out new Indic typefaces and design solutions, hopefully the Indic scripts will be able to survive!! Cross your fingers, folks!

Deven, and his colleagues Bhupal Ramnathkar, Farhad F. Elavia, and Mangesh Zemse, have created the Facebook group, DESIgn, which will hopefully turn into a forum for people interested in Indian design. Join up, if you're on Facebook! Oooh, does an Orkut equivalent already exist? Is that still the predominant social networking site in India?

मैं थोड़ी हिंदी लिखने की कोशिश करती हूँ

Thanks again, Deven!

"The Coke side of life" in South Asia

So this is a wee bit late, but did anyone catch the special "Coke around the world" cans and bottles that came out during the Olympics? I'm not sure if it was an America only thing, but I remembered one day going to the store and having to choose between a Bengali, Sinhala, or Devanagari-scripted bottle! It was strange and wonderful and kind of disturbing all at the same time!

So I went to the Beijing 2008 Coke site in order to see the other world-script bottles available.. and found some decorative little flash animations displaying bits of architecture and flora and fauna of the respective countries. And strange little discriptions.. apparently, "The Coke side of life in Bangladesh" consists of "Monsoons, cyclones, Bengal tigers, and never a dull moment!" I found it confusing and almost offensive or something. I guess I don't know why I'd expect anything different.

But anyway, above is a sampling of some South Asian Coke-related things (one being a Malayalam Coke protest poster -- due to Coke's exploitation of water resources, pesticide content, and their pollution). Also, a bottle of Thums Up!, a popular cola that was bought by Coke in 1993.

Of the many, many things I should probably eliminate from my life, I suppose I should add Coke to my list..

Save Kannada

So in an effort to back-track through my posts and try to insert more contextual/credit information, I found that the Kannada newspaper article had been linked to by this site, savekannada.googlepages.com. Me having type on the brain, the first thing I noticed was that the Kannada font used on the site was incredibly legible, as opposed to most Indian-language websites I've browsed. I'm thinking "The creators really understand how to find/make the best Kannada font for the screen! They must really want to save Kannada!"

So, when I clicked on the English translation link, I was able to read the sad story on the page. It really was written by people hoping to save the integrity of their language in the digital age. It turns out that Microsoft has continually published software with numerous errors in its translation and usage of Kannada script and ignored programmers'/consumers' complaints about the product. But to make matters worse, Microsoft and the government of Karnataka have signed an agreement to "implement e-governance and paper-less government offices in the state." Which means that they'd be stuck using software that has butchered their native language with no remorse.

It has always confused and bothered me that the web has been SO incredibly dominated by English.. I'm only just beginning to read about the complexities of Unicode and the inputting of non-latin scripts on the internet, let alone using a complex script in Microsoft Word and other basic programs. This kind of 21st century cultural imperialism hopefully can be reduced and counter-acted with the brilliant programmers in the open source movement.. most of which are probably living in Bangalore, native speakers of Kannada. Ha, I'll stop now before I sound like a total idiot. I must read more!! Anyway, check out the site!